Drøm
Brand Identity for a concept store for kids, lifestyle & interior objects
ServicesBranding
Social Media Templates
About the projectEvine, founder of Drøm was expecting her first daughter when she noticed there was a limited offer in high-quality and sustainable products at stores nearby. It was very important to her to experience and see the products before buying them and receive much-needed tips as a new mom.
With the initiative that would become Drøm, Evine envisions a local, go-to shopping experience where you can feel at ease while discovering sustainable & high-quality kids, lifestyle and interior products.
One year fast forward - Evine approached me to create a brand identity for her concept store that would open in early 2023.
Logo designThe logo combines a wordmark and a brandmark. The star symbolizes the child -"the star of the family" - being the center of Drøm's story.
The diagonal ring in the letter ‘Ø’ symbolizes the circular — and therefore sustainable — economy Drom commits to, as well as the connection between parent and child.
Brand GuidelinesBrand guidelines are a set of instructions that maintain consistency and coherence in brand communication. They define elements like logos, colors, typography, and messaging to preserve brand identity and facilitate design decisions.
Visit the online webshop / concept storeWebshop: www.dromstore.be
Follow on Instagram: @dromstore.be
Location concept store: Bospoort 14, 3680 Maaseik (BE)